Thryv promotes Patricia Rollins to VP of Marketing

Thryv has promoted Patricia Rollins to Vice President of Marketing, expanding her scope across the company's global marketing organization.

Patricia's move into the role follows a year of progress for the marketing team and comes as Thryv prepares for a pivotal period of growth. Her expanded remit will include supporting the company's efforts to bring the Thryv Growth Platform to more small businesses globally.

Expanding global marketing leadership

In her new role, Patricia will take on broader responsibility across Thryv's global marketing organization.

The expanded scope places her at the center of the company's marketing strategy as Thryv looks to strengthen its reach among small businesses and build on the foundation established over the past year.

Her focus will include aligning the global marketing organization around the company's growth priorities while continuing to develop how Thryv positions and brings its platform to market.

Taking the Thryv Growth Platform to more businesses

A key priority for the year ahead is expanding adoption of the Thryv Growth Platform among small businesses.

The platform is designed to help small businesses manage and grow their operations through a connected set of digital capabilities. Patricia's expanded marketing remit comes as Thryv looks to communicate the value of the platform to a broader customer base and support its continued growth.

Exploring AI's role in small-business growth

AI is also becoming an increasingly important part of Thryv's product and marketing direction.

Patricia highlighted the company's continued focus on innovating around how AI can help small businesses grow. Her expanded leadership role will therefore come at the intersection of marketing, technology and the changing needs of small-business customers.

The challenge for Thryv will be translating these capabilities into clear customer value as AI becomes more embedded across business software.

A pivotal year ahead for Thryv

Patricia's promotion comes as Thryv enters what she describes as a pivotal year for the organization.

With a broader global marketing mandate, she will help guide the company's go-to-market efforts as it expands the reach of its Growth Platform and continues investing in AI-enabled solutions for small businesses.

Her expanded role also builds on the momentum generated by the marketing team over the past year, providing continuity as Thryv moves into its next phase of growth.

About Thryv

Thryv is a software company that provides digital tools and business management solutions designed to help small businesses operate and grow. Its Thryv Growth Platform brings together capabilities intended to support business operations, customer engagement and growth.