CXO MovesLeadership & Strategy
The Estée Lauder Companies Appoints William Hart as SVP, Global Growth Marketing & Media
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The Estée Lauder Companies has appointed William Hart as Senior Vice President, Global Growth Marketing & Media, reinforcing its global marketing leadership as the company continues investing in modern, data-driven consumer engagement across its portfolio of prestige beauty brands.
The appointment reflects the company's focus on strengthening global marketing capabilities to drive long-term brand growth in an increasingly digital and AI-powered marketing landscape.
Leading a New Global Growth Function
Announcing the move on LinkedIn, William shared his excitement about joining The Estée Lauder Companies at a pivotal time for the business.
He noted that he is looking forward to leading the creation of the company's new Global Growth Marketing & Media capabilities, supporting some of the world's most recognized beauty brands as they continue evolving their marketing strategies.
William also expressed his appreciation to Aude for the opportunity and trust, adding that he is eager to get started in the new role.
Accelerating Global Marketing Innovation
As Senior Vice President, Global Growth Marketing & Media, William will lead the development of global growth marketing and media capabilities designed to enhance customer engagement, strengthen brand performance, and support commercial growth across international markets.
His leadership will help drive integrated marketing strategies that leverage data, technology, media, and consumer insights to build stronger relationships with customers while delivering measurable business outcomes.
The appointment comes as global consumer brands increasingly invest in AI, personalization, and digital media to create more connected customer experiences.
Looking Ahead
William's appointment underscores The Estée Lauder Companies' continued investment in transforming its global marketing organization to meet evolving consumer expectations.
His experience in growth marketing and media leadership positions the company to further strengthen its marketing capabilities while supporting the continued success of its global portfolio of prestige beauty brands.
About The Estée Lauder Companies
The Estée Lauder Companies is one of the world's leading manufacturers and marketers of prestige skincare, makeup, fragrance, and hair care products. Its portfolio includes globally recognized brands sold in more than 150 countries and territories through retail, digital, and direct-to-consumer channels.