CXO MovesLeadership & Strategy
The Coca-Cola Company Promotes Chiara Paterna to Director of Marketing for the Stills Category in Italy
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The Coca-Cola Company has promoted Chiara Paterna to Director of Marketing, where she will lead the Stills Category in Italy, marking the next chapter in her leadership journey within the global beverage company.
The promotion reflects Coca-Cola's continued investment in experienced marketing leaders as consumer preferences evolve and brands increasingly compete through innovation, portfolio expansion, and customer engagement.
Stepping into a New Leadership Role
Sharing the announcement on LinkedIn, Chiara expressed her excitement about taking on the new responsibility and described the promotion as an important milestone in her career.
She said she was proud to begin this new chapter while expressing gratitude to the colleagues, mentors, and leaders who supported her journey and placed their trust in her to lead the category.
Driving Growth Across the Stills Portfolio
In her new role, Chiara will oversee marketing for Coca-Cola's Stills Category in Italy, helping shape brand strategy, consumer engagement, and category growth across a diverse portfolio of non-carbonated beverages.
As consumer expectations continue to shift toward healthier choices, premium experiences, and personalized engagement, marketing leaders are playing an increasingly strategic role in driving brand relevance and long-term growth.
The appointment comes as global consumer goods companies continue investing in data-driven marketing, digital engagement, and innovation to strengthen connections with consumers across multiple channels.
Looking Ahead
As Director of Marketing, Chiara will lead initiatives that support the continued growth of Coca-Cola's Stills Category in Italy while helping strengthen the company's position in one of Europe's key consumer markets.
Her promotion highlights Coca-Cola's focus on developing internal talent and empowering leaders to drive innovation, category expansion, and customer-centric marketing strategies.
About The Coca-Cola Company
The Coca-Cola Company is one of the world's largest beverage companies, offering a portfolio of brands across sparkling soft drinks, water, juice, dairy, coffee, tea, sports drinks, and other beverage categories. Operating in more than 200 countries and territories, the company continues to invest in innovation, sustainability, and consumer-focused brand experiences.