Teri Hatfield Joins Iterable as Chief Revenue Officer

Iterable has appointed Teri Hatfield as Chief Revenue Officer (CRO), strengthening its executive leadership as the company continues expanding its AI-powered customer communication platform.

Sharing the announcement on LinkedIn, Teri reflected on her experience leading organizations through major technology shifts, noting that meaningful transformation comes from helping businesses turn technology into better customer outcomes.

Leading Global Revenue Growth

As Chief Revenue Officer, Teri will lead Iterable's global revenue organization, working across sales, customer success, and go-to-market functions to support the company's continued growth.

Her appointment comes as organizations increasingly invest in AI-driven customer engagement, trusted customer data, and personalized digital experiences.

Supporting the Next Chapter

Teri said she was drawn to Iterable's vision of helping brands transform trusted customer understanding into intelligent, real-time engagement powered by AI.

She also expressed her enthusiasm about partnering with CEO Sam Allen and the broader executive leadership team to help customers strengthen relationships through more relevant and connected experiences.

Looking Ahead

As AI continues reshaping customer engagement, organizations are placing greater emphasis on combining trusted data with intelligent automation to deliver personalized experiences at scale.

Teri's appointment reflects Iterable's continued investment in experienced leadership to accelerate growth and help organizations navigate the evolving landscape of AI-powered marketing.

About Iterable

Iterable is an AI-powered customer communication platform that helps organizations deliver personalized experiences across email, mobile, SMS, in-app messaging, and other digital channels. The platform enables marketers to use customer data, automation, and AI to create more relevant engagement throughout the customer lifecycle.