TCS names Vini Batheja Head of Marketing, AI

Tata Consultancy Services (TCS) has named Vini Batheja as Head of Marketing, AI, giving her a global remit spanning the company's AI story and propositions.

The new role follows more than four years of leading marketing for cybersecurity at TCS and marks another step in Vini's transition from a 15-year career in enterprise sales into marketing leadership.

From Enterprise Sales to Marketing Leadership

Vini moved into marketing in December 2021 after spending 15 years in enterprise sales.

That transition gave her the opportunity to approach the customer journey from a different perspective. Her sales experience provided insight into what happens when teams engage directly with customers, while marketing introduced a focus on building relevance and shaping conversations before a sales interaction takes place.

Vini has described the two experiences as complementary, with the lessons from sales continuing to influence how she approaches marketing.

From Cybersecurity to AI

For more than four years, Vini has led marketing for cybersecurity at TCS. Her new role shifts that focus toward AI, another technology area increasingly central to enterprise strategy.

The move gives her an opportunity to build on the experience gained in cybersecurity marketing while taking responsibility for communicating TCS's AI capabilities and propositions to a global audience.

Leading TCS's AI Story

As Head of Marketing, AI, Vini will focus on TCS's global AI narrative and the propositions through which the company engages customers around AI.

Her remit comes as organisations move beyond experimentation with AI and increasingly consider how the technology can influence business operations, industry models and growth strategies.

For technology marketers, that shift creates a need to communicate not only what AI can do, but how specific capabilities translate into relevant business and industry outcomes.

Bringing Sales and Marketing Perspectives Together

Vini's career brings together two sides of the customer journey.

Her 15 years in enterprise sales gave her direct exposure to customer conversations, while her subsequent marketing career has focused on creating relevance and influencing those conversations before a salesperson enters the room.

That combination provides a foundation for her new AI marketing remit, particularly as enterprise AI propositions increasingly need to connect technology capabilities with specific customer priorities.

AI as a Business and Industry Conversation

Vini described AI as more than an important boardroom conversation, highlighting its impact across businesses, industries and communities.

Her new role comes at a time when enterprises are assessing how AI can influence the way they operate, serve customers and create new opportunities.

For TCS, communicating that shift forms part of a broader effort to articulate its AI capabilities and propositions to organisations navigating the technology's rapid development.

A New Chapter at TCS

Vini thanked Abhinav Kumar and Amit Kapur for entrusting her with the role and acknowledged the colleagues and mentors who have shaped her journey.

Her move into the global Head of Marketing, AI role represents the next stage of a career that has crossed enterprise sales, cybersecurity marketing and now AI.

About TCS

Tata Consultancy Services (TCS) is a global technology services and consulting company and part of the Tata Group. The company provides technology, consulting and business solutions to organisations across industries, with capabilities spanning areas including artificial intelligence, cloud, data, cybersecurity and digital transformation.