CXO MovesLeadership & Strategy
Susan Kunz Joins Genesys as Vice President of Integrated Marketing
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Genesys has appointed Susan Kunz as Vice President of Integrated Marketing, expanding its marketing leadership as the company continues to strengthen customer engagement and revenue growth initiatives.
Announcing the move, Susan reflected on her eight-year tenure at Confluent, where she helped build the company's global Revenue Marketing and Campaigns organization, established Marketing's first Center of Excellence, launched executive engagement programs, and supported pipeline generation and acceleration across marketing and sales development.
Leading Integrated Marketing
As Vice President of Integrated Marketing, Susan will oversee demand generation, integrated campaigns, executive programs, events, field marketing, partner marketing, and business development representatives (BDR).
Her role brings these functions together under a unified strategy aimed at delivering stronger customer engagement, accelerating pipeline growth, and driving measurable business outcomes.
Bringing Revenue Marketing Leadership
Susan brings extensive experience in building high-performing global marketing organizations and aligning marketing with sales to support enterprise growth.
She also shared her enthusiasm about reuniting with several former colleagues at Genesys, highlighting the opportunity to collaborate once again with leaders she has worked alongside previously.
Looking Ahead
As organizations continue investing in customer experience and AI-powered engagement, integrated marketing has become increasingly important in connecting brand strategy with revenue execution. Susan's appointment reinforces Genesys' commitment to delivering coordinated marketing programs that support customer success and business growth.
About Genesys
Genesys is a global provider of AI-powered customer experience and contact center solutions. Through its cloud platform, the company helps organizations deliver personalized customer and employee experiences across digital and voice channels.