CXO MovesLeadership & Strategy
Superfiliate Appoints Lucia Sanchez as Head of Demand Generation
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Superfiliate has appointed Lucia Sanchez as Head of Demand Generation, strengthening its marketing leadership as the company continues expanding its growth strategy and influencer marketing platform.
The appointment reflects Superfiliate's continued investment in demand generation and customer acquisition as brands increasingly embrace creator-led commerce and partnership marketing.
Leading the Next Phase of Growth
Announcing the move on LinkedIn, Lucia shared her excitement about joining Superfiliate and contributing to a company that is redefining influencer marketing.
She said she looks forward to working alongside the company's leadership and marketing teams while continuing to pursue her passion for growth marketing in an industry she has grown to love.
Lucia also thanked Andy Cloyd, Anders Bill, Lissa Regets, Paul Rambaud, Sarah Crow, Evan Hessler, Leise Trueblood, and the wider Superfiliate team for making the decision to join an easy one from their very first conversations.
Building on Growth Marketing Experience
Before joining Superfiliate, Lucia spent three years at Aspire, where she developed deep expertise in the influencer marketing industry.
Reflecting on that chapter, she described it as one of the most defining experiences of her career, crediting the people, mentorship, and opportunities that helped shape her growth as a marketing leader.
Her experience in demand generation and growth marketing positions her well to help Superfiliate accelerate customer acquisition and brand awareness.
Driving Demand Generation
As Head of Demand Generation, Lucia will lead initiatives focused on building scalable marketing programs, strengthening pipeline generation, and supporting Superfiliate's continued growth.
Her leadership will help align demand generation strategies with the company's broader mission of helping brands unlock the full potential of influencer and creator marketing.
Looking Ahead
Lucia's appointment underscores Superfiliate's commitment to strengthening its growth marketing organization as it scales its platform and expands its market presence.
Her expertise in demand generation and influencer marketing will play an important role in supporting the company's next stage of growth.
About Superfiliate
Superfiliate is a partnership and influencer marketing platform that helps brands scale customer acquisition through creators, ambassadors, affiliates, and referral programs. The company enables businesses to build branded partnership experiences that drive engagement, conversions, and long-term growth.