CXO MovesLeadership & Strategy
Strategus Appoints Elisa Crutchfield as Vice President of Marketing
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Strategus has appointed Elisa Crutchfield as Vice President of Marketing, strengthening its marketing leadership as the company continues expanding its presence in the digital advertising and connected TV ecosystem.
The appointment reflects Strategus' focus on accelerating brand growth and delivering measurable outcomes for advertisers through data-driven marketing and media solutions.
Leading the Next Phase of Marketing Growth
Announcing the move on LinkedIn, Elisa shared that she has joined Strategus after more than eight years leading marketing at Zefr, followed by a short career break.
She said her next role needed to be with a high-growth company where measurable outcomes, actionable insights, and transparency are central to helping advertisers succeed across today's fastest-growing media channels.
Elisa also expressed gratitude to Todd A. Porch, Rachel Dillon, and the Strategus leadership team for their confidence and support throughout the recruitment process.
Driving Brand and Demand Generation
As Vice President of Marketing, Elisa will lead the company's brand, communications, demand generation, customer growth, and market positioning initiatives.
Her focus will be on strengthening Strategus' market presence, sharpening its brand story, and supporting the company's next stage of growth while helping advertisers maximize performance across modern media platforms.
Looking Ahead
Elisa's appointment underscores Strategus' continued investment in marketing leadership as brands increasingly seek measurable, transparent, and performance-driven advertising solutions.
Her extensive experience leading marketing for technology-driven advertising businesses positions her to help accelerate the company's growth and strengthen its competitive position.
About Strategus
Strategus is a digital advertising company specializing in connected TV (CTV), programmatic advertising, and audience-first media solutions. The company helps brands deliver measurable advertising outcomes through data-driven campaign execution, advanced targeting, and transparent performance reporting.