CXO MovesLeadership & Strategy
Statista Appoints Na'ama Sheba as Vice President of Global Marketing
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Statista has appointed Na'ama Sheba as Vice President of Global Marketing, creating a new executive leadership role to bring together the company's global marketing and communications functions under a unified strategy.
The appointment reflects Statista's continued focus on delivering a more integrated, customer-centric marketing organization as it expands its global presence and strengthens customer engagement across every stage of the buyer journey.
Building a Unified Global Marketing Organization
In her newly created role, Na'ama will lead Statista's global marketing organization, aligning marketing and communications activities into a single, cohesive function.
Her primary focus will be on establishing an integrated marketing framework that connects brand, communications, demand generation, and customer engagement more closely with the full customer lifecycle. By bringing these capabilities together, Statista aims to create a more seamless end-to-end experience for customers while improving collaboration across the business.
The appointment comes as organizations increasingly prioritize unified marketing strategies that combine data, technology, and customer insights to deliver consistent experiences across every touchpoint.
Combining Data Expertise with Modern Marketing Leadership
Sharing her excitement about joining Statista, Na'ama highlighted how the opportunity brings together two defining aspects of her career.
She explained that she began her professional journey as a data analyst before spending nearly two decades in marketing leadership. Joining Statista allows her to combine those experiences by applying data-driven insights to modern marketing strategy.
As businesses continue embracing AI, analytics, and customer intelligence, marketing leaders with strong analytical backgrounds are playing an increasingly important role in helping organizations make smarter, evidence-based decisions while delivering more personalized customer experiences.
Supporting Statista's Customer-Centric Growth Strategy
Commenting on the appointment, Frederik Gronwald, Chief Customer Officer at Statista, described Na'ama as the ideal leader to guide the company's next phase of marketing transformation.
He noted that her leadership will be instrumental in building a more integrated marketing organization while strengthening alignment with customer needs and business objectives.
Na'ama's appointment reflects Statista's broader commitment to creating a marketing function that not only supports brand growth but also contributes directly to customer success and long-term business performance.
As she begins this new chapter, she will help shape the company's global marketing strategy while driving greater collaboration, consistency, and customer value across the organization.
About Statista
Statista is a leading global data and business intelligence platform that provides market data, consumer insights, industry statistics, and research across thousands of industries and markets. The company helps businesses, governments, and organizations make informed decisions through trusted data, analytics, and intelligence solutions.