CXO MovesLeadership & Strategy
SQREEM Appoints Adam Herman as President of Media, North America
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SQREEM has appointed Adam Herman as President of Media, North America, strengthening its executive leadership as the company accelerates its expansion across the United States and Canada.
Adam joins SQREEM with more than two decades of experience spanning media, marketing, advertising technology, and commercial strategy. His appointment comes as organizations increasingly seek AI-powered intelligence that enables more precise audience understanding, stronger customer engagement, and better business outcomes.
Leading SQREEM's North American Growth Strategy
In his new role, Adam will lead SQREEM's media business across North America, overseeing commercial growth, strategic partnerships, market development, and the company's continued expansion throughout the U.S. and Canadian markets.
His leadership will focus on strengthening SQREEM's presence within the media, marketing, and advertising ecosystem while helping brands adopt more sophisticated approaches to audience intelligence and campaign performance.
Throughout his career, Adam has built high-performing commercial organizations, developed strategic partnerships, launched innovative products, and guided businesses through periods of transformational growth, making him well positioned to lead SQREEM's next phase of expansion.
Advancing AI-Powered Consumer Intelligence
Adam joins SQREEM at a time when marketers are rethinking how they understand consumers in an increasingly AI-driven landscape.
As traditional audience targeting continues to evolve, organizations are placing greater emphasis on understanding customer intent, motivation, and decision-making rather than relying solely on demographic or behavioral signals. SQREEM's proprietary foundational AI and large behavioral models are designed to help brands uncover deeper consumer insights, enabling more informed marketing strategies and stronger customer engagement.
His appointment reflects the company's continued investment in scaling its AI-powered media intelligence capabilities across North America.
Looking Ahead
As SQREEM continues expanding its presence across the region, Adam will play a key role in driving commercial growth, deepening partner relationships, and helping organizations leverage AI to better understand the people behind the data.
His leadership reinforces SQREEM's commitment to combining artificial intelligence, behavioral intelligence, and commercial innovation to help brands navigate the next generation of marketing and media transformation.
About SQREEM
SQREEM is an AI company specializing in consumer intelligence and audience analytics. Using proprietary foundational AI and large behavioral models, the company helps brands uncover deeper insights into consumer intent, motivation, and decision-making, enabling more effective marketing strategies, audience engagement, and business growth.