CXO MovesLeadership & Strategy
Sprocket Sports Appoints Andy Smith as Vice President of Marketing to Accelerate Growth
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Sprocket Sports has appointed Andy Smith as Vice President of Marketing, expanding its leadership team as the company continues to scale its platform for youth sports organizations and families.
Sharing the news on LinkedIn, Andy described the move as an easy decision after getting to know the company's leadership, culture, and long-term vision. His appointment comes at a time when Sprocket Sports is experiencing significant growth, positioning the company to further strengthen its go-to-market capabilities and expand its presence in the growing sports technology market.
Joining a Company Built for Growth
For Andy, the decision to join Sprocket Sports was driven by more than a new leadership opportunity. It was the combination of strong company culture, sustained business momentum, and a mission that closely aligns with both his professional expertise and personal interests.
Reflecting on the recruitment process, Andy highlighted the intelligence, transparency, and collaborative mindset of the leadership team as key factors in his decision. He noted that every conversation reinforced his confidence in the organization and its long-term direction.
Equally compelling was the company's growth trajectory. Sprocket Sports has more than doubled in size over the past 18 months, an achievement that stands out in a technology market where many businesses have faced slower expansion and increased economic uncertainty. For Andy, the company's momentum represented an opportunity to join an organization entering a critical stage of scale.
Scaling Go-to-Market for the Next Phase
As Vice President of Marketing, Andy will lead marketing strategy with a focus on expanding demand generation, strengthening marketing operations, and supporting the continued growth of Sprocket Sports' go-to-market organization.
He believes the company's next stage of growth will be fueled by building scalable marketing capabilities that connect product innovation with customer acquisition and long-term engagement. That opportunity was one of the primary reasons he chose to join the business.
Andy also pointed to the resilience of the youth sports market as a major advantage. Even during periods of broader economic uncertainty, families continue to invest in opportunities that support their children's development and participation in sports. By simplifying the operational complexity of youth sports organizations, Sprocket Sports is addressing a market with strong long-term demand and meaningful customer value.
Another distinguishing factor for Andy was the company's majority employee-owned structure, which provides greater independence in shaping strategic priorities while fostering a culture of shared ownership and long-term thinking.
A Leadership Role Rooted in Passion and Purpose
Beyond the business opportunity, Andy's appointment brings together his professional expertise with a lifelong passion for sports.
He shared that sports have always played a significant role in his life, whether traveling internationally to attend major sporting events or following a wide range of competitions. Joining Sprocket Sports allows him to combine that personal enthusiasm with a leadership role focused on helping families and communities access better youth sports experiences.
As he begins this new chapter, Andy is also focused on growing his team, actively recruiting marketing operations and demand generation professionals who enjoy building high-growth organizations from the ground up.
His appointment reflects Sprocket Sports' continued investment in expanding its commercial leadership as the company scales its platform and strengthens its position in the youth sports technology ecosystem.
About Sprocket Sports
Sprocket Sports is a sports technology company that provides software solutions designed to simplify the management of youth sports organizations. Its platform helps clubs, leagues, tournaments, and families streamline registration, scheduling, payments, communication, and operations, enabling organizations to deliver better experiences for athletes, parents, and coaches.