CXO MovesLeadership & Strategy
SMG Appoints Rhoanna Glenn as Global Head of Customer Experience Technology
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SMG has appointed Rhoanna Glenn as Global Head of Customer Experience Technology, reinforcing its leadership as the company continues to strengthen its retail media and customer experience capabilities.
The appointment supports SMG's continued focus on delivering technology-driven customer experiences for brands and retailers operating in an increasingly data-driven retail media landscape.
Bringing Digital Media and Customer Experience Expertise
Announcing the move on LinkedIn, Rhoanna shared that she has joined SMG following what she described as a whirlwind few weeks.
She highlighted retail media as one of the fastest-growing segments in the marketing industry and said she was excited to combine her experience in digital media and client management with the work being delivered by SMG's customer experience technology team.
Rhoanna also thanked Sali and Ollie for the opportunity, their trust, and the warm welcome as she begins the new role.
Driving Customer Experience Innovation
As Global Head of Customer Experience Technology, Rhoanna will lead initiatives focused on enhancing customer experience capabilities while supporting SMG's retail media offering.
Her role will involve working across technology, digital media, and client engagement to help brands create more connected, data-informed customer experiences that drive measurable business outcomes.
As retail media continues to evolve, customer experience technology is becoming an increasingly important differentiator for brands seeking stronger consumer engagement and marketing performance.
Looking Ahead
Rhoanna's appointment reflects SMG's continued investment in leadership as it expands its customer experience technology capabilities and supports the evolving needs of brands and retailers.
Her expertise across digital media and customer strategy positions her to help drive the company's next phase of innovation and growth.
About SMG
SMG is a retail media and commerce marketing agency that helps brands and retailers deliver data-driven marketing, customer engagement, and retail media solutions. The company combines technology, strategy, and insights to create customer experiences that drive commercial performance.