Shagun Seda set to take on Head of Marketing Communications role at Apple India

Shagun Seda is set to assume the role of Head of Marketing Communications at Apple India, according to sources, marking a notable leadership transition in the company’s marketing function.

Shagun brings more than two decades of experience in building brand narratives and leading large-scale campaigns across digital, sports, and entertainment ecosystems. In her new role, she is expected to lead marketing communications, with a focus on strengthening brand positioning and driving consumer engagement in a competitive and rapidly evolving market.

Prior to this move, Shagun served as Senior Vice President and Head of Marketing Creative Strategy and Communications at JioStar, where she played a key role in shaping integrated marketing initiatives and high-impact brand campaigns. Her work has been closely aligned with driving cultural relevance and audience connection at scale.

Over the course of her career, Shagun has held leadership roles at organisations including Viacom18 Media Private Limited and Netflix, contributing to platform growth, content marketing strategies, and brand development. Her experience spans brand strategy, creative communications, and integrated marketing, positioning her well to lead Apple India’s communications efforts.

Her appointment reflects the increasing importance of strategic marketing leadership in navigating complex consumer landscapes. As brands continue to compete for attention and relevance, integrated communication strategies are becoming central to sustaining engagement and long-term brand value.

At Apple India, Shagun is expected to play a key role in advancing marketing communications, aligning brand storytelling with evolving consumer expectations in one of the world’s most dynamic markets.