Saurav Bhattacharjee appointed Chief Marketing Officer at Greenply | Samet

Saurav Bhattacharjee takes on marketing leadership at Greenply | Samet

Greenply | Samet has appointed Saurav Bhattacharjee as Chief Marketing Officer, bringing an experienced category and product leader into a role focused on brand development, market expansion and business growth.

With more than 14 years of experience across premium business-to-consumer (B2C) and business-to-business (B2B) product portfolios, Saurav brings expertise spanning product strategy, category management, marketing and go-to-market execution.

His appointment comes as the company looks to strengthen its position in the premium furniture fittings market. His stated priorities include sharpening brand positioning, expanding market reach, building stronger dealer and architect relationships, and developing differentiated product offerings.

Building brands through product and category strategy

Saurav's professional background centres on managing the full product and category lifecycle, from market and consumer insights to portfolio strategy, pricing, positioning and execution across sales channels.

This experience spans marketing-led and specification-driven businesses, where success depends on understanding customer requirements while aligning product development and positioning with commercial objectives.

Before joining Greenply | Samet, Saurav held roles at Orient Electric and HSIL, known for its Hindware brand. His experience across these businesses has contributed to his background in product management, category development and marketing.

His approach brings together consumer understanding, product differentiation and commercial execution, capabilities that are particularly relevant in markets where customers evaluate products on functionality, quality, design and long-term value.

Strengthening channel marketing and digital commerce

Saurav's experience includes leading pan-India channel marketing initiatives, supporting e-commerce growth and working with teams across sales, supply chain, digital and business leadership.

These responsibilities reflect the increasingly connected nature of marketing in product-driven industries. Brand positioning and consumer engagement must work alongside dealer relationships, product availability and sales execution to deliver sustainable business outcomes.

For Greenply | Samet, strengthening these connections offers an opportunity to build greater consistency across customer touchpoints while supporting growth through established distribution channels and digital commerce.

His experience across both B2B and B2C portfolios also brings a perspective that spans different purchasing journeys, from consumer-led product discovery to specification-driven decisions involving industry professionals.

A customer-centric approach to the premium furniture fittings market

In outlining his priorities at Greenply | Samet, Saurav said he aims to build the company into a leading and trusted brand in the premium furniture fittings market through a customer-centric, innovation-led and data-driven approach.

His agenda includes strengthening brand positioning, expanding market reach, developing a robust dealer and architect ecosystem, and driving product-led differentiation.

The emphasis on dealers and architects is particularly relevant to furniture fittings, where product recommendations, technical specifications and relationships with industry professionals can influence purchasing decisions.

By connecting marketing strategy with product differentiation and channel development, the company aims to translate brand-building initiatives into stronger market presence and commercial growth.

Connecting marketing strategy with business outcomes

As product businesses navigate evolving customer expectations and increasingly digital buying journeys, marketing leadership requires close coordination across product, sales, distribution and technology.

Saurav's experience across category management, e-commerce, channel marketing and international business operations provides a foundation for bringing these functions together.

His appointment places these capabilities at the centre of Greenply | Samet's marketing agenda, with an emphasis on customer insight, product-led differentiation and measurable business outcomes.

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About Greenply | Samet

Greenply | Samet is associated with the furniture fittings market, bringing together Greenply's presence in the Indian interiors and building materials industry with Samet's expertise in furniture hardware and fittings. Its focus includes serving customers and industry professionals across the furniture and interiors ecosystem.

Source: Saurav Bhattaccharjee LinkedIn Announcement.