Sasha Auguste Joins Death Wish Coffee as Chief Marketing Officer

Death Wish Coffee Co. has appointed Sasha Auguste as Chief Marketing Officer, adding new marketing leadership as the coffee brand looks to accelerate its next phase of growth.

Sasha will lead the company's marketing efforts as Death Wish Coffee continues to build its consumer brand and expand its presence in the highly competitive coffee market.

Leading the Next Phase of Growth

As Chief Marketing Officer, Sasha will be responsible for shaping the company's marketing strategy, strengthening brand engagement and supporting continued business growth.

Her appointment comes as Death Wish Coffee looks to build on its established identity and deepen its connection with consumers across its growing portfolio.

Strengthening the Brand

Marketing will play an important role in helping Death Wish Coffee maintain its distinctive position in the coffee category while reaching new audiences.

Sasha's experience in marketing and brand building will support the company's efforts to strengthen its consumer proposition and create continued momentum across the business.

Looking Ahead

The appointment marks another step in Death Wish Coffee's growth journey as the company continues investing in its brand and expanding its market presence.

With Sasha leading marketing, the company will look to build on its existing momentum while creating new opportunities for consumer engagement and long-term growth.

About Death Wish Coffee Co.

Death Wish Coffee Co. is a coffee brand known for its high-caffeine coffee products and bold brand identity. The company offers coffee and related products to consumers through retail and direct-to-consumer channels.