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SAP Promotes Emma O'Loughlin to Sales Director, Corporate – UK Market Unit
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SAP has promoted Emma O'Loughlin to Sales Director, Corporate - UK Market Unit, recognizing her leadership within the company's Corporate business and expanding her responsibilities across multiple industries.
The promotion follows four years of leading SAP's Professional Services territory within the Corporate segment, where Emma partnered with customers, colleagues, and ecosystem partners to support digital transformation initiatives.
Expanding Leadership Across the UK Market
Announcing the promotion on LinkedIn, Emma described the new role as an exciting next chapter in her SAP journey.
Having spent the past four years leading the Professional Services territory, she will now oversee a team of Account Executives serving organizations across a broad range of industries throughout the UK Market Unit.
Emma also expressed her appreciation to colleagues and leaders who supported her growth, including Angus Cordner, Wesley Doyle, and Leila Romane, acknowledging their guidance and confidence throughout her career progression.
Helping Organizations Unlock Practical AI Value
Emma's promotion comes as businesses continue accelerating investments in enterprise AI, cloud platforms, and integrated business applications.
She highlighted her passion for helping organizations simplify operational complexity, connect finance, operations, and HR, and realize practical value from AI rather than viewing it as technology alone.
As enterprises increasingly seek measurable business outcomes from AI investments, sales leaders play a critical role in helping customers align technology strategies with long-term transformation goals.
Looking Ahead
As Sales Director for SAP's UK Market Unit, Emma will focus on supporting customers across multiple industries while leading a high-performing sales organization through the next phase of enterprise transformation.
Her promotion reinforces SAP's continued investment in leadership that can help organizations embrace AI, intelligent business applications, and connected enterprise operations to drive sustainable growth.
About SAP
SAP is a global leader in enterprise application software, helping organizations manage business operations across finance, supply chain, human resources, procurement, customer experience, and analytics. Through AI-powered business applications and cloud solutions, SAP enables enterprises to operate more efficiently and accelerate digital transformation.