Santtu Kottila Joins Preferoo as CMO & Founder

Preferoo has welcomed Santtu Kottila as CMO & Founder, adding experienced marketing leadership to the founding team as the company develops a new approach to brand tracking and preference intelligence.

In his role, Santtu will lead marketing, positioning, go-to-market and brand strategy, while also working closely on the company's product and broader business direction.

Building a New Approach to Brand Measurement

Preferoo is focused on making brand tracking and measurement more accessible for businesses, with tools designed to help companies understand brand value, marketing effectiveness and buyer preferences.

Santtu's mandate will span both the market-facing and strategic sides of the business, from defining Preferoo's positioning and building demand to helping shape how the product addresses the needs of modern commercial teams.

Connecting Brand and Commercial Intelligence

Preferoo aims to extend brand intelligence beyond traditional research functions by providing insights that can also support sales and other commercial departments.

The opportunity reflects a broader shift toward making brand and customer preference data more actionable across organizations, particularly as businesses seek stronger connections between marketing investment, buyer behavior and commercial outcomes.

Looking Ahead

As CMO & Founder, Santtu will play a dual role in building both the Preferoo brand and the company itself.

His focus will be on establishing the company's market position, developing its go-to-market strategy and helping turn brand tracking into an everyday business capability rather than an occasional research exercise.

About Preferoo

Preferoo is developing a brand tracking and preference intelligence platform designed to make measuring brand value and marketing effectiveness easier and more accessible for businesses. The platform also provides buyer and buying insights that can support sales and other commercial functions.