Sam Ward Rejoins TeamSnap as Vice President of Marketing

TeamSnap has announced the return of Sam Ward as Vice President of Marketing, bringing back a marketing leader with a deep understanding of the brand and its impact on youth sports communities.

Sam described the move as a "second first day," reflecting both his familiarity with the company and excitement about its future direction. Over the years, she has witnessed firsthand the strong affinity families, coaches, and sports organizations have for the TeamSnap brand, a level of customer loyalty that few companies achieve.

As Vice President of Marketing, Sam will help lead the company's marketing strategy and brand evolution as TeamSnap continues to expand beyond team management solutions. The organization is focused on building a connected platform that brings together the broader youth sports ecosystem, creating value for athletes, families, coaches, leagues, and organizations.

Her return comes at an important moment as TeamSnap looks to build on its established brand reputation while introducing new capabilities and experiences that support the evolving needs of youth sports communities.

With her experience in brand storytelling, growth marketing, and customer engagement, Sam is well positioned to help communicate the company's vision and drive its next phase of growth.

About TeamSnap:

TeamSnap is a leading sports management platform that helps teams, clubs, leagues, and associations organize and manage youth sports activities. The platform provides tools for scheduling, communication, registration, payments, and team coordination, serving millions of users across the sports community.