CXO MovesLeadership & Strategy
Salesforce Elevates Jackie Cookson to Regional Vice President, Enterprise
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Salesforce has promoted Jackie Cookson to Regional Vice President, Enterprise, expanding her leadership responsibilities as the company continues helping organizations accelerate AI-powered business transformation.
In her new role, Jackie will lead Salesforce's engagement with enterprise customers across the Media, Gaming, and Technology sectors, supporting organizations as they modernize operations and unlock greater value from artificial intelligence.
Leading Enterprise Growth in the AI Era
Announcing the promotion on LinkedIn, Jackie reflected on her 12-year journey at Salesforce, describing the milestone as the result of the relationships, mentorship, and opportunities that have shaped her career.
She expressed gratitude to her team, leaders, mentors, customers, and colleagues for their continued trust and support, noting that their encouragement has played an important role in her professional growth.
Helping Enterprises Turn AI into Business Transformation
As Regional Vice President, Enterprise, Jackie will focus on helping Media, Gaming, and Technology organizations move beyond AI experimentation to deliver measurable business outcomes.
She emphasized that enterprises are increasingly looking to transform AI from a technology investment into a catalyst for lasting business change. By combining AI with trusted customer data, connected platforms, and intelligent workflows, organizations can become more agile, more connected, and better positioned for future growth.
Her appointment reflects Salesforce's continued investment in leadership that helps customers navigate one of the most significant technology shifts facing enterprises today.
Looking Ahead
As she begins her expanded leadership role, Jackie is focused on partnering with customers to accelerate innovation and create meaningful business value through AI.
With more than a decade at Salesforce, she brings deep industry experience and customer insight to support organizations as they embrace the next generation of enterprise transformation.
About Salesforce
Salesforce is a global leader in customer relationship management (CRM), providing AI-powered cloud solutions across sales, service, marketing, commerce, and data. Its platform enables organizations to strengthen customer relationships, improve productivity, and drive digital transformation through trusted enterprise technology.