CXO MovesLeadership & Strategy
Roku Appoints Ari Perler as Head of Content Strategy
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Roku has appointed Ari Perler as Head of Content Strategy, reinforcing its leadership team as the company continues investing in content innovation and the evolution of its streaming platform.
The appointment brings to Roku an experienced media executive with nearly two decades of expertise spanning content, programming, brand development, and strategic growth.
Beginning a New Chapter at Roku
Announcing the move on LinkedIn, Ari shared his excitement about joining Roku after an 18-year career at NBCUniversal.
Reflecting on his time there, he described the experience as extraordinary, expressing gratitude to the colleagues, mentors, partners, and friends who helped shape his professional journey. Together, he noted, they built businesses, brands, and platforms centered around one common element—great content.
Now at Roku, Ari said he is excited to contribute at what he described as a pivotal moment for the company.
Leading Content Strategy
As Head of Content Strategy, Ari will work across programming, product, insights, and strategic planning to help shape Roku's content direction and viewer experience.
His role will focus on aligning content strategy with product innovation and audience insights, helping strengthen Roku's position in the increasingly competitive streaming and connected TV market.
With streaming platforms continuing to invest in differentiated content experiences, strategic leadership across programming and product has become a critical driver of audience growth and engagement.
Looking Ahead
Ari described his new role as an opportunity to work on a "broad canvas," combining content strategy with product and analytics to help shape Roku's next phase of growth.
His appointment reflects Roku's continued investment in leadership capable of delivering compelling content experiences while advancing the company's long-term streaming strategy.
About Roku
Roku is a leading streaming platform that connects millions of households to entertainment through its operating system, streaming devices, smart TVs, and advertising platform. The company provides consumers with access to thousands of streaming channels while helping content publishers and advertisers reach engaged audiences across connected TV.