Rodolpho Fidalgo Joins Vertiv as Global Head of Performance Marketing

Vertiv has appointed Rodolpho Fidalgo as Global Head of Performance Marketing, bringing new leadership to its global performance marketing function at a time when AI is reshaping both digital infrastructure and how businesses approach growth.

Rodolpho shared the appointment on LinkedIn, describing the opportunity as an exciting moment to bring together two rapidly evolving areas: AI-powered infrastructure and modern performance marketing.

Leading Global Performance Marketing

As Global Head of Performance Marketing, Rodolpho will lead Vertiv's global performance marketing function, with a focus on building scalable, data-driven approaches to customer acquisition and revenue growth.

His remit will span AI-powered performance marketing, marketing automation, predictive analytics, paid media, and demand generation, with the broader objective of accelerating pipeline, revenue, and customer growth across global markets.

The role positions performance marketing as an increasingly important part of Vertiv's broader growth strategy.

Bringing AI Into Modern Marketing

AI is changing both the infrastructure required to power digital transformation and the way marketing teams plan, execute, and measure campaigns.

Rodolpho's focus will be on applying AI and automation to performance marketing while using predictive analytics and data to improve decision-making and campaign effectiveness.

His approach reflects the broader shift toward marketing organizations that can connect media investment and demand generation more directly to measurable commercial outcomes.

Building the Next Generation of Performance Marketing

Rodolpho will also lead a global team as Vertiv continues evolving its marketing capabilities.

He said he is looking forward to challenging traditional approaches, scaling new technologies, and helping build the next generation of performance marketing at the company.

The appointment comes as organizations increasingly look for marketing leaders who can combine digital expertise, data, automation, and AI with a clear focus on business growth.

Looking Ahead

With AI becoming increasingly central to both enterprise infrastructure and marketing operations, Rodolpho's role sits at an important intersection between technology and commercial growth.

At Vertiv, he will focus on translating these developments into scalable performance marketing programs while working with a global team to strengthen demand generation and customer growth.

About Vertiv

Vertiv is a global provider of digital infrastructure and continuity solutions supporting data centers, communication networks, and other critical digital environments. Its portfolio includes power, cooling, racks, infrastructure management, and services designed to support the growing demands of digital and AI workloads.