Rep Data appoints Melissa Dunn as EVP of Marketing to accelerate growth

Rep Data has appointed Melissa Dunn as Executive Vice President of Marketing, adding experienced marketing leadership as the company expands its research technology and services portfolio.

Melissa brings more than 20 years of marketing leadership experience across the insights industry, high-growth B2B technology and global advertising agencies. Most recently, she served as EVP of Marketing and Communications at Suzy, where she built the marketing organisation and helped the company double its revenue during her tenure. She previously led customer engagement and marketing at industrial AI company Plutoshift.

At Rep Data, Melissa will lead global marketing strategy, focusing on strengthening the company's market position, reaching more enterprise clients and communicating the value of its expanding research capabilities.

Leading Global Marketing Strategy

Melissa's appointment comes as Rep Data looks to bring its broader portfolio of research technology and services to a wider market.

Her remit includes developing a cohesive market narrative that connects the company's integrated research capabilities, product innovation and customer value. The focus is on helping more organisations understand how Rep Data's offering can support research quality, operational efficiency and better decision-making.

The appointment also reflects the growing importance of marketing in connecting complex technology and services with the business challenges they are designed to address.

Bringing Experience Across Technology and Advertising

Melissa's career spans senior marketing roles across B2B technology, market insights and global advertising agencies.

At Suzy, she built the marketing organisation and helped support revenue growth during her tenure. At Plutoshift, she led customer engagement and marketing, helping expand enterprise client relationships.

Earlier in her career, Melissa held senior leadership positions at iCrossing, part of Hearst, MRY, part of Publicis Groupe, McCann and BBDO. Her work included brand and marketing initiatives for major clients such as Visa, Verizon, AT&T and Procter & Gamble.

This combination of technology marketing, customer engagement and agency experience gives her a broad foundation for Rep Data's next phase of growth.

Expanding Rep Data's Research Capabilities

Rep Data has been expanding its technology and services portfolio to support more stages of the research process.

Its offering combines research design, survey programming, data collection, fraud prevention and analysis, bringing multiple capabilities into a connected workflow. The company aims to help organisations improve research quality and execute studies more efficiently.

As the portfolio grows, a clear market narrative becomes increasingly important for communicating how these capabilities work together and where they can create value for customers.

Connecting Research With Business Decisions

Rep Data's business is built around helping organisations obtain trustworthy research data and turn it into insights they can use.

Melissa said the opportunity to help shape the company's next stage was a key attraction, pointing to the role research can play as organisations face pressure to make better decisions more quickly.

Her marketing focus will include strengthening relationships with existing customers and introducing Rep Data to audiences beyond traditional research and insights teams.

That broader reach could help the company engage more enterprise organisations, consultancies, agencies and brands that rely on research to inform business and marketing decisions.

Supporting the Next Phase of Growth

Melissa joins Rep Data as it continues to scale its global operations and invest in its research platform.

Her experience building marketing functions, supporting revenue growth and working across technology and agency environments brings a combination of strategic and commercial experience to the role.

The appointment strengthens Rep Data's marketing leadership as the company works to expand its reach, communicate its integrated capabilities and introduce its services to new markets.

About Rep Data

Rep Data is a research technology and services company that helps organisations make decisions through trustworthy research. Its capabilities span research design, expert survey programming, data collection, fraud prevention and analysis, combining technology and specialist services to support the research process. According to the company, more than 750 organisations rely on its services.

Source and Credits: Rep Data's official appointment announcement