Quantcast Appoints Paul Sigaloff as Vice President, APAC

Quantcast has appointed Paul Sigaloff as Vice President, APAC, reinforcing its leadership team as the company continues to expand its footprint and drive growth across the Asia Pacific region.

In his new role, Paul will lead Quantcast's business across APAC, focusing on strengthening customer relationships, building high-performing teams, and accelerating growth throughout one of the world's fastest-evolving digital markets.

Leading Quantcast's Next Phase of Growth in APAC

Announcing the appointment on LinkedIn, Paul described the opportunity as an exciting new chapter in his career, highlighting the region's exceptional talent, ambitious businesses, and significant growth potential.

He emphasized a leadership philosophy centered on putting people first, building strong teams, encouraging bold ideas, and delivering meaningful outcomes for clients and partners.

Driving Regional Expansion

As Vice President, APAC, Paul will oversee Quantcast's regional strategy, helping the company deepen its relationships with advertisers, agencies, and partners while supporting continued business expansion across Asia Pacific.

He also acknowledged the mentors, colleagues, and industry professionals who have shaped his career and expressed enthusiasm about working with the Quantcast team to drive the company's next stage of regional growth.

Looking Ahead

Paul's appointment reflects Quantcast's continued investment in experienced leadership to strengthen its position across APAC and help customers navigate an increasingly data-driven digital advertising landscape.

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About Quantcast

Quantcast is an AI-powered advertising technology company that helps brands, agencies, and publishers better understand audiences and deliver intelligent digital advertising. Its platform leverages real-time audience insights and machine learning to improve campaign performance and marketing effectiveness.