CXO MovesLeadership & Strategy
Qualtrics Appoints Ken Coleman as Senior Vice President of Marketing
Article content
Qualtrics has appointed Ken Coleman as Senior Vice President of Marketing, reinforcing its executive leadership as the company continues to expand the Experience Management (XM) category in the age of AI.
The appointment reflects Qualtrics' continued investment in marketing leadership as it accelerates global growth and strengthens its position in the evolving experience management market.
Leading Global Marketing
Announcing the appointment, Qualtrics said Ken will lead the company's global marketing organization, helping further establish the Experience Management category through impactful storytelling and customer-centric marketing.
The company highlighted Ken's extensive experience in building category-leading brands, scaling multi-channel audiences, and developing messaging that drives awareness, engagement, and business growth.
Bringing Media and Brand Leadership
Ken joins Qualtrics with a diverse background spanning marketing, media, and brand development.
A three-time bestselling author, he has interviewed more than 1,000 business leaders and built influential media platforms reaching millions of people. His expertise in storytelling and audience development is expected to support Qualtrics as organizations increasingly look to AI-powered experience management solutions.
His appointment comes as enterprises continue investing in technologies that help better understand customer and employee experiences while driving business performance.
Looking Ahead
As Senior Vice President of Marketing, Ken will oversee Qualtrics' global marketing strategy, working to strengthen brand awareness, deepen customer engagement, and support the company's continued growth.
His leadership is expected to play an important role in expanding the Experience Management category while helping organizations better leverage AI to improve customer and employee experiences.
About Qualtrics
Qualtrics is an experience management (XM) company that provides AI-powered software for customer experience, employee experience, brand experience, and product experience management. Its platform helps organizations capture feedback, generate insights, and improve business outcomes through data-driven decision-making.