Peter Charles Takes on Expanded Leadership Role

Southern Cross Austereo (SCA) and Seven Network have appointed Peter Charles as Managing Director, Melbourne for their combined business, marking an important leadership milestone following the integration of the two media organizations' Melbourne operations.

Peter will continue serving as Managing Director and Sales Director for Seven Melbourne, while taking on broader responsibility for leading the combined business across one of Australia's largest media markets.

Leading an Expanded Media Portfolio

With more than 30 years of experience in Melbourne's media industry, Charles brings deep market knowledge and longstanding relationships across the advertising and broadcasting landscape.

In his expanded role, he will oversee a portfolio that includes some of Australia's best-known media brands, including Triple M, FOX, LiSTNR, Seven, and 7+, while working closely with leadership teams from both organizations to align strategy and drive future growth.

Building for Long-Term Success

Sharing the announcement, Peter described the opportunity as a chance to bring together two talented teams with a shared commitment to delivering value for advertisers, audiences, and employees.

He emphasized that the next chapter will focus on building a strong, collaborative culture, supporting employees, and creating new opportunities for clients through the combined strengths of both organizations.

Strengthening Leadership Across Melbourne

The appointment reflects the ongoing evolution of Australia's media landscape, where broadcasters are increasingly combining content, digital platforms, and commercial capabilities to better serve audiences and advertisers.

With Peter Charles at the helm, the combined Melbourne business is well positioned to strengthen its market presence while expanding collaboration across television, radio, streaming, and digital media.

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About Southern Cross Austereo & Seven Network

Southern Cross Austereo (SCA) is one of Australia's leading media companies, operating a portfolio of radio brands, podcasts, and the LiSTNR digital audio platform.

Seven Network is Australia's largest commercial television network, delivering news, sport, entertainment, and streaming content through Seven and 7+, while serving audiences and advertisers across the country.