CXO MovesLeadership & Strategy
Palo Alto Networks Appoints Sandra Haan Norris as Vice President of Experiential Marketing
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Palo Alto Networks has appointed Sandra Haan Norris as Vice President of Experiential Marketing, adding an accomplished marketing leader to its executive team as the cybersecurity company continues investing in customer engagement and global brand experiences.
Sandra joins Palo Alto Networks following a distinguished 14-year career at VMware and later Broadcom, where she helped build high-performing teams and led large-scale marketing programs and events during a period of significant business growth and industry transformation.
A New Chapter After Fourteen Years of Marketing Leadership
Announcing the move on LinkedIn, Sandra reflected on her 14-year journey at VMware and Broadcom, describing it as an experience defined by growth, collaboration, and lasting professional relationships.
She expressed gratitude to the colleagues and teams she worked alongside, highlighting the opportunity to build impactful programs, deliver global events, and contribute to the organization's evolution over more than a decade.
As she begins her next chapter, Sandra shared her excitement about joining Palo Alto Networks and contributing to the company's continued growth.
Leading Experiential Marketing at a Time of Industry Transformation
In her new role as Vice President of Experiential Marketing, Sandra will lead initiatives designed to strengthen how Palo Alto Networks engages customers, partners, and the broader cybersecurity community through impactful experiences.
As cybersecurity continues to evolve rapidly, organizations are placing greater emphasis on creating meaningful engagement across executive events, customer communities, industry conferences, and digital experiences. Experiential marketing has become an increasingly strategic function, helping technology companies build stronger customer relationships while showcasing innovation and thought leadership.
Sandra's extensive experience designing and scaling enterprise marketing programs positions her to help elevate Palo Alto Networks' global experiential marketing strategy.
Looking Ahead
Sandra described the opportunity to join Palo Alto Networks as an exciting new adventure and said she is eager to begin working with the team.
Her appointment reinforces the company's continued investment in marketing leadership as it strengthens customer engagement and supports enterprises navigating an increasingly complex cybersecurity landscape.
About Palo Alto Networks
Palo Alto Networks is a global cybersecurity leader providing AI-powered security solutions across network security, cloud security, security operations, and threat intelligence. The company helps organizations protect their digital environments through integrated platforms designed to secure users, applications, data, and infrastructure.