CXO MovesLeadership & Strategy

Omni Appoints Madison Nelson as Partner GTM Lead

By Ash Kate
Omni Appoints Madison Nelson as Partner GTM Lead

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Omni has appointed Madison Nelson as Partner GTM Lead, reinforcing its go-to-market leadership as the company continues to expand its partner ecosystem and accelerate customer growth.

The appointment brings experienced partner marketing and ecosystem leadership to support Omni's growing network of technology and channel partners.

Building on a Strong Partnerships Foundation

Announcing the move on LinkedIn, Madison reflected on the journey that led to her new role, describing her four-and-a-half years at phData as a defining chapter in her career.

During her time there, she progressed from Partner Coordinator to Head of Partner & Field Marketing, helping build and scale the company's partner marketing initiatives while working closely with cross-functional teams and strategic partners.

Madison expressed her gratitude to former colleagues and mentors, highlighting the trust, collaboration, and experiences that helped shape her professional growth.

Strengthening Omni's Partner Go-to-Market Strategy

As Partner GTM Lead, Madison will help drive Omni's partner go-to-market strategy, working closely with strategic partners to strengthen ecosystem collaboration and support customer growth.

Her experience across partner marketing, field marketing, and alliance development positions her to help expand Omni's market reach while building programs that create value for partners and customers alike.

As organizations increasingly rely on partner ecosystems to scale innovation and customer success, effective go-to-market collaboration continues to play a critical role in business growth.

Looking Ahead

Madison's appointment reflects Omni's continued investment in partner leadership as it expands its ecosystem strategy.

Her expertise in building partner relationships and go-to-market programs will support the company's efforts to deepen strategic collaborations and accelerate growth.


About Omni

Omni is a business intelligence and analytics platform that enables organizations to explore, analyze, and collaborate on data. The company helps businesses make faster, data-driven decisions through a modern analytics platform designed for enterprise teams.