CXO MovesLeadership & Strategy
NetApp Promotes Peter Wahlberg to Head of Channel for EMEA-LATAM
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NetApp has promoted Peter Wahlberg to Head of Channel for EMEA-LATAM, reinforcing its leadership across one of the company's most strategically important regions as it continues investing in partner-led growth.
The promotion reflects NetApp's ongoing commitment to expanding its channel ecosystem and strengthening relationships with partners and distributors across Europe, the Middle East, Africa, and Latin America.
Taking on Regional Channel Leadership
Announcing the news on LinkedIn, Peter shared his excitement about stepping into his new role and thanked his team in Western Europe for their continued support throughout his journey.
He also expressed his appreciation to his former manager, Marc Montiel, for his guidance and acknowledged Willem Hendrickx for placing his trust in him as he takes on broader regional responsibilities.
As Head of Channel for EMEA-LATAM, Peter will lead initiatives designed to accelerate NetApp's partner and distribution business while supporting customers through a stronger and more collaborative ecosystem.
Strengthening Partner-Led Growth
Channel partners continue to play a critical role in helping enterprise technology companies expand their market reach, deliver customer value, and accelerate digital transformation initiatives.
In his new position, Peter will focus on growing NetApp's partner network, strengthening distributor relationships, and enabling partners to deliver greater value across the region.
His appointment comes as organizations increasingly rely on trusted technology partners to support cloud adoption, data management, AI workloads, and hybrid infrastructure strategies.
Looking Ahead
Peter's promotion highlights NetApp's continued investment in experienced channel leaders who can help drive sustainable growth through strong partner collaboration.
As he begins this new chapter, he will work closely with partners and distributors across EMEA-LATAM to expand market opportunities, strengthen go-to-market execution, and support customers with innovative data infrastructure solutions.
About NetApp
NetApp is a global intelligent data infrastructure company that helps organizations manage, protect, and unlock the value of their data across on-premises, hybrid, and cloud environments. Its solutions enable enterprises to accelerate digital transformation, support AI initiatives, and modernize data management through a strong global partner ecosystem.