CXO MovesLeadership & Strategy
Neha Sharma Katyal Joins Glu.ai as Head of Growth, India
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Glu.ai has appointed Neha Sharma Katyal as Head of Growth, India, adding experienced growth leadership as the company focuses on helping brands navigate the shift toward AI-powered search and discovery.
In her new role, Neha will lead go-to-market strategy, build strategic partnerships, and work with brands looking to strengthen their visibility across emerging AI-driven search experiences.
Building Growth in the AI Search Era
The way consumers discover and evaluate brands is changing as AI-powered platforms increasingly become part of the search and recommendation journey.
Neha believes this shift is giving rise to a new marketing discipline around Generative Engine Optimization (GEO), as brands look beyond traditional keyword-based search to understand how they appear in AI-generated answers and recommendations.
At Glu.ai, she will focus on helping businesses adapt to this emerging environment and build stronger visibility in AI-powered search.
Scaling an Emerging Category
Neha joins Glu.ai at an early stage of what she describes as a significant change in how brands approach digital discovery.
Her mandate will include developing the company's go-to-market strategy in India, expanding its brand and partner ecosystem, and helping establish a repeatable growth playbook for a category that is still taking shape.
The role also places her at the intersection of marketing, AI, search, and brand strategy as businesses increasingly assess how generative AI could reshape customer acquisition and discovery.
Looking Ahead
For marketers, the emergence of AI-powered search raises a new question: how does a brand remain visible when consumers increasingly ask AI systems rather than traditional search engines?
Neha's focus at Glu.ai will be on helping brands answer that question while contributing to the development of GEO as an emerging discipline within modern marketing.
About Glu
Glu.ai is focused on helping brands navigate AI-powered search and improve their visibility across emerging generative search experiences. The company works at the intersection of AI, search, marketing, and brand discovery.