Myntra promotes Bhasker Shrestha to Associate Director, building on brand marketing leadership

Myntra has promoted Bhasker Shrestha to Associate Director, marking the next step in his career at the fashion and lifestyle e-commerce platform.

Bhasker previously served as Deputy Director, Brand Marketing at Myntra, having joined the company in August 2024 after more than five years at Flipkart.

His progression reflects a career spanning brand building, marketing communications and campaign execution across consumer-facing industries.

Building on brand marketing experience at Myntra

During his time at Myntra, Bhasker has been involved in brand campaigns and marketing initiatives designed to strengthen consumer engagement and bring the company's fashion proposition to life.

His recent work includes campaigns for Myntra's End of Reason Sale and Big Fashion Festival, with a focus on creative storytelling, consumer insights and integrated media execution.

His public professional activity also highlights collaborations with internal teams and external creative agencies to develop campaigns across different formats and audiences.

More than five years at Flipkart

Before joining Myntra, Bhasker spent more than five years at Flipkart, where he held roles including Senior Manager II and Senior Manager, Brand Marketing.

That experience gave him exposure to brand marketing within a major e-commerce business, where consumer behaviour, campaign effectiveness and digital engagement are central to marketing execution.

The move to Myntra in 2024 brought that experience into a fashion-focused retail environment, where brand storytelling and cultural relevance play an important role in consumer engagement.

Experience across multiple industries

Bhasker's career also includes experience at TVS Motor Company, GroupM and Tech Mahindra.

At TVS Motor Company, he worked as Deputy Media Manager, while his earlier experience includes roles at GroupM and Tech Mahindra.

This background spans media, marketing and technology, providing experience across different business environments and approaches to customer engagement.

Bhasker is also an alumnus of the Xavier Institute of Management, Bhubaneswar, where he studied from 2012 to 2014.

Connecting consumer insights with creative execution

Bhasker's recent work at Myntra illustrates the role of consumer insights and creative execution in large-scale retail campaigns.

His posts about the company's sale campaigns have highlighted audience segmentation, tailored messaging and collaboration with creative partners to bring marketing ideas to market.

As digital commerce continues to evolve, brand marketing teams must balance distinctive creative concepts with an understanding of consumer preferences and the channels through which audiences engage.

The next chapter at Myntra

Bhasker's elevation to Associate Director marks a new stage in his journey at Myntra, following his progression from Deputy Director, Brand Marketing.

With experience spanning e-commerce, automotive, media and technology, he brings a cross-industry background to his continued career at the company.

About Myntra

Myntra is an Indian fashion, beauty and lifestyle e-commerce platform offering products from a wide range of brands. The company operates within India's online retail market, connecting consumers with fashion and lifestyle products through its digital platform.

Source and Credits: Bhasker Shrestha's LinkedIn announcement