CXO MovesLeadership & Strategy
Movable Ink Promotes Rachel Kramer to AVP, AI GTM Strategy
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Movable Ink has promoted Rachel Kramer to Assistant Vice President, AI GTM Strategy, recognizing her leadership in advancing the company's artificial intelligence strategy as AI continues to reshape modern marketing.
Rachel's promotion comes at a pivotal time for the marketing technology industry, where organizations are increasingly adopting AI to deliver more personalized customer experiences, automate decision-making, and drive measurable business outcomes.
Building Movable Ink's AI Growth Journey
Announcing the promotion on LinkedIn, Rachel reflected on her four-year journey at Movable Ink, where she has played a key role in helping shape the company's AI strategy.
She highlighted her work following Movable Ink's acquisition of Coherent Path, helping integrate the Da Vinci AI capabilities into the company's product portfolio and supporting its evolution from an emerging technology into a strategic growth engine for the business.
Her experience spans product strategy, commercialization, go-to-market execution, and customer collaboration, positioning her to lead the next phase of AI-driven innovation across the organization.
Advancing the Vision for Programmatic CRM
In her new role, Rachel will lead AI go-to-market strategy as Movable Ink continues developing its vision for Programmatic CRM—an AI-powered approach that enables brands to deliver more intelligent, autonomous, and personalized customer engagement.
She believes marketing is entering an era of autonomous decision-making, where AI will increasingly optimize customer interactions, personalize experiences in real time, and help marketers make faster, more informed decisions.
Working across product, go-to-market, and customer teams, Rachel will help define how AI can transform the way brands build stronger relationships with consumers while driving commercial growth.
Looking Ahead
Reflecting on the milestone, Rachel expressed gratitude to the leaders, teammates, and customers who have supported her throughout her journey at Movable Ink.
She also acknowledged the mentorship and collaboration that have helped shape the company's AI initiatives and emphasized her excitement about continuing to build AI-powered solutions that deliver value for customers.
Her promotion reflects Movable Ink's continued investment in AI leadership as organizations increasingly seek innovative ways to modernize customer engagement and marketing performance.
About Movable Ink
Movable Ink is an AI-powered marketing technology company that helps brands create personalized customer experiences across email, mobile, and digital channels. By combining data, automation, and artificial intelligence, the company enables marketers to deliver relevant, real-time content that drives customer engagement and business growth.