CXO MovesLeadership & Strategy
Mimmi Jeansson Joins Ungapped as Group Chief Marketing Officer
Article content
Ungapped has appointed Mimmi Jeansson as Group Chief Marketing Officer, adding new leadership to its marketing organization as the company continues to build its growth strategy.
In her first-week reflection, Mimmi described the transition as both exciting and humbling, emphasizing the importance of listening and understanding the business before making changes.
A Listening-First Approach
As Group Chief Marketing Officer, Mimmi is taking a measured approach to her new responsibilities, focusing first on understanding the organization, its people, customers, systems, and performance data.
She highlighted curiosity and asking the right questions as important parts of stepping into a new leadership role, particularly when building a deeper understanding of the business.
Understanding Before Changing
Mimmi brings a leadership philosophy centered on making decisions based on understanding rather than assumptions.
Her initial focus is on listening to teams, learning how the business operates, and gaining a clearer view of customer needs before determining where marketing can create the greatest impact.
Building the Next Chapter
Marketing leaders are increasingly expected to connect customer understanding with measurable business outcomes, making close alignment with teams, systems, and customer needs essential.
Mimmi's approach signals a focus on establishing that foundation first, with broader marketing priorities and initiatives expected to follow as she settles into the role.
Looking Ahead
With Mimmi now leading marketing at the group level, Ungapped gains a marketing leader focused on understanding the organization from the inside out.
Her immediate priorities are straightforward: listen, learn, and build, creating the foundation for the next phase of marketing growth.
About Ungapped
Ungapped is a customer engagement and communication platform that helps organizations manage digital marketing, customer communications, and engagement initiatives across channels.