Mike Swisher Joins Fanatics as Vice President, Media Strategy

Fanatics has appointed Mike Swisher as Vice President, Media Strategy, where he will lead paid marketing across the company's betting and gaming business.

Mike shared the move on LinkedIn, describing the opportunity as a chance to work at the intersection of sports, entertainment, technology and gaming while joining Fanatics during an important phase of growth.

Leading Media Strategy for Betting and Gaming

In his new role, Mike will oversee paid marketing strategy for Fanatics' betting and gaming business, helping the company strengthen customer acquisition and engagement across a highly competitive and rapidly evolving market.

His mandate brings together media, sports and technology as Fanatics continues building its presence across the broader sports and entertainment ecosystem.

Bringing Digital and Growth Experience

Mike joins Fanatics following his time at Kraken, where he built experience in a technology-driven, highly competitive consumer market.

He credited his time at Kraken for the relationships and lessons that shaped his career, bringing those experiences into his new role as he takes on the opportunity to support Fanatics' continued expansion.

Supporting Fanatics' Next Phase

The convergence of sports, entertainment, technology and gaming is creating new opportunities for brands to build deeper relationships with consumers.

With Mike leading media strategy across betting and gaming, Fanatics is adding experienced marketing leadership as it continues pursuing growth across its expanding business.

About Fanatics

Fanatics is a global digital sports platform operating across licensed sports merchandise, sports betting and gaming, collectibles and other sports-related businesses.