CXO MovesLeadership & Strategy
Michael Persaud Joins Dentsu as VP, Platforms
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Dentsu has appointed Michael Persaud as VP, Platforms within the company’s Amplifi team.
Sharing the update on LinkedIn, Michael reflected on his 15+ years of experience across the publisher side of the media ecosystem, where he focused on programmatic growth, private marketplaces (PMPs), monetization strategies, and strategic industry partnerships across several major media organizations.
In his new role at Dentsu, Michael will bring his publisher-side perspective into a buy-side leadership mandate centered around supply partnerships, marketplace strategy, and delivering stronger outcomes for clients and ecosystem partners.
As brands and agencies continue evolving their programmatic and data-driven advertising capabilities, leadership roles focused on marketplace optimization, monetization strategy, and cross-platform media partnerships are becoming increasingly important across the advertising and AdTech landscape.
About Dentsu:
Dentsu is a global advertising and digital transformation company offering integrated solutions across media, customer experience, creative, data, and technology for brands worldwide.