Michael Hockford Joins 6sense as Head of Sales, East

6sense has appointed Michael Hockford as Head of Sales, East, adding experienced sales leadership to its go-to-market organisation.

In his new role, Michael will lead the company's Strategic, Enterprise, and Commercial segments across the East region, with responsibility for driving sales performance and supporting customer growth.

The appointment comes as 6sense continues to expand its position in the B2B revenue technology market, helping sales and marketing teams identify in-market buyers and improve the efficiency of their go-to-market strategies.

Leading Sales Across the East

As Head of Sales, East, Michael will oversee sales activity across three key customer segments: Strategic, Enterprise, and Commercial.

His responsibilities will include leading sales teams, developing customer relationships, and executing regional go-to-market priorities.

The breadth of his remit places him across multiple stages of the customer market, from commercial organisations to larger enterprise and strategic accounts.

A Familiarity With the 6sense Platform

Michael brings an unusual perspective to his new role, having previously used the 6sense platform at two different companies.

He has described the platform's impact on sales and marketing as significant, particularly in areas including identifying the ideal customer profile, sharpening messaging, and improving prospecting.

That first-hand experience gives Michael a direct understanding of the customer value proposition he will now help deliver as part of the 6sense leadership team.

Connecting Sales and Marketing

6sense's platform is designed to help revenue teams understand which accounts are showing buying signals and where sales and marketing resources should be focused.

For sales leaders, this creates an opportunity to move beyond broad prospecting toward more targeted engagement based on account intelligence and buyer behaviour.

Michael's experience using the platform provides a practical foundation for helping customers translate these capabilities into sales and marketing outcomes.

Bringing Experience From Box

Before joining 6sense, Michael spent a significant chapter of his career at Box, where he worked alongside sales and cross-functional teams.

Reflecting on his departure, he credited colleagues and sales leaders for the growth achieved during his time with the company.

He also highlighted the importance of collaboration across Sales, Marketing, Business Development, Customer Success, Solutions Engineering, and Value teams.

That cross-functional experience will be relevant as he takes on a leadership role at 6sense, where alignment between revenue functions is central to the company's go-to-market model.

Building the Next Chapter

Michael joins 6sense with a clear understanding of both the company's technology and the challenges faced by modern revenue organisations.

His mandate across Strategic, Enterprise, and Commercial sales gives him responsibility for a broad part of the company's East-region business.

The appointment also adds another experienced leader to 6sense's sales organisation as B2B companies continue looking for more data-driven approaches to identifying demand, prioritising accounts, and improving sales productivity.

About 6sense

6sense is a B2B revenue technology company that provides an AI-powered platform designed to help sales and marketing teams identify buying behaviour, prioritise accounts, personalise engagement, and improve go-to-market performance.