CXO MovesLeadership & Strategy
Meta Promotes Denise Moreno to Chief Marketing Officer
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Meta has promoted Denise Moreno to Chief Marketing Officer (CMO), elevating a longtime company leader to oversee its global marketing organization during one of the most transformative periods in the industry's history.
Having spent 17 years at Meta, Denise has witnessed the company's evolution from the early days of growth marketing to today's AI-driven era. Her appointment reflects Meta's commitment to developing leaders from within while positioning its marketing organization for the next generation of innovation.
A Leadership Journey Built Over 17 Years
Announcing the news on LinkedIn, Denise described becoming Chief Marketing Officer as the honor of her career.
She began her journey at Meta leading email marketing and growth experiments, gradually taking on broader leadership responsibilities while working alongside teams that helped shape the company's global marketing strategy.
Reflecting on her appointment, Denise also paid tribute to Alex Schultz, who has been named Meta's first Chief Data Officer. She credited Alex as a mentor, leader, and advocate whose approach to combining analytical thinking with human leadership helped shape her own marketing philosophy.
According to Denise, one of the most valuable lessons she learned is that great marketing is not defined by the loudest ideas, but by the clearest thinking.
Leading Marketing in the AI Era
For Denise, stepping into the CMO role comes at a defining moment for the marketing profession.
She believes artificial intelligence is fundamentally changing how organizations create campaigns, generate insights, and engage audiences. AI is enabling marketers to learn faster, produce content at greater scale, and optimize customer experiences more efficiently than ever before.
However, Denise emphasized that long-term success will not come from relying entirely on AI.
Instead, she believes the most successful marketing organizations will combine AI's speed and scalability with human judgment, creativity, and taste. While technology can accelerate execution, people remain essential for making strategic decisions, identifying the strongest ideas, and creating authentic connections with customers.
Her perspective reflects a growing consensus across the industry that AI should enhance, rather than replace, human expertise.
Building the Future of Marketing at Meta
As Chief Marketing Officer, Denise will lead Meta's global marketing strategy, helping shape how the company communicates its products, technologies, and long-term vision across consumers, businesses, creators, and developers.
She also highlighted the strength of Meta's marketing organization, describing the team as one that successfully blends creativity with data-driven decision-making. For Denise, the intersection of art and science will continue to define modern marketing as AI becomes increasingly integrated into every aspect of the discipline.
Looking ahead, she expressed her excitement about leading the team through this next chapter, building on a culture defined by innovation, collaboration, and continuous learning.
Her promotion reinforces Meta's continued investment in experienced leaders who understand both the company's culture and the evolving role of AI in shaping the future of marketing.
About Meta
Meta is a global technology company that builds products and platforms connecting billions of people worldwide, including Facebook, Instagram, WhatsApp, Threads, and Messenger. The company is investing heavily in artificial intelligence, immersive technologies, and digital experiences to shape the future of communication, creativity, and business.