Matt Bolton Joins Adobe as Director of Partner Sales for Australia and New Zealand

Adobe has appointed Matt Bolton as Director of Partner Sales, Australia and New Zealand, bringing an experienced partner leader into the company's regional business as Adobe continues expanding the intersection of creativity, marketing and artificial intelligence.

Matt announced the move after a significant chapter at ServiceNow, where he worked closely with customers, partners and colleagues during a period of rapid business growth and transformation.

A 25-Year Career Built Around Partnerships

Matt brings approximately 25 years of experience working with technology partners, giving him a deep understanding of how strong partner ecosystems can translate technology capabilities into customer outcomes.

His career has focused heavily on building relationships between technology providers, partners and customers, with an emphasis on creating shared commercial opportunities and delivering measurable value.

At ServiceNow, Matt was part of a business that expanded rapidly as organisations accelerated their adoption of cloud-based enterprise workflows and digital transformation technologies.

He leaves the company with strong relationships across its customer and partner ecosystem and now takes that experience into his new role at Adobe.

Leading Partner Sales Across ANZ

As Director of Partner Sales for Australia and New Zealand, Matt will work with Adobe's partner ecosystem across the region to strengthen relationships, identify new opportunities and drive partner-led growth.

His role comes at an important point for Adobe as organisations increasingly look to connect creative experiences, marketing operations and AI capabilities.

Partners will be central to translating these technologies into practical solutions for customers, particularly as enterprises navigate increasingly complex technology and customer experience environments.

Connecting Creativity, Marketing and AI

Adobe's expanding AI capabilities are bringing together areas that have historically operated across different parts of the enterprise, from content creation and digital experience to marketing and customer engagement.

For partners, this creates an opportunity to help customers understand how these capabilities can be integrated into broader business strategies rather than adopted as standalone technologies.

Matt's partner-first approach positions him to help Adobe's ecosystem navigate this opportunity across Australia and New Zealand.

Building Shared Success With Partners

A key theme in Matt's announcement is the importance of shared ambition.

Having spent much of his career working alongside partners, he brings an understanding of how technology companies can create stronger outcomes when vendors, partners and customers are aligned around common objectives.

At Adobe, he will focus on reconnecting with established relationships while developing new partnerships across the ANZ market.

The mandate combines ecosystem development with commercial execution, making partner engagement a central part of Adobe's regional growth strategy.

From ServiceNow to Adobe

Matt's move also marks a transition between two major enterprise technology businesses.

His ServiceNow experience comes after a period in which the company significantly expanded its role in enterprise digital transformation. At Adobe, he enters an organization navigating another major technology shift as generative and agentic AI increasingly influence how businesses approach creativity, marketing and customer experience.

The move gives Matt an opportunity to apply his partner ecosystem experience to a new set of technologies and market opportunities.

Looking Ahead

For Adobe, strengthening its partner ecosystem across Australia and New Zealand will be important as customers look for practical ways to turn advances in AI, marketing and digital experience into business outcomes.

With Matt Bolton taking on leadership of Partner Sales across ANZ, Adobe is adding a veteran partner leader to help build those relationships and create new opportunities across the regional ecosystem.

About Adobe

Adobe is a global technology company known for its creative, digital experience and document solutions. Its portfolio includes products and platforms supporting content creation, digital marketing, customer experience and enterprise workflows, increasingly incorporating AI capabilities across its ecosystem.