Mary Spardel Joins Ruder Finn as Vice President, Earned Media

Ruder Finn has appointed Mary Spardel as Vice President, Earned Media on its Brand Experience team, adding experienced communications leadership as the agency continues helping brands build visibility through earned media and integrated storytelling.

Mary brings a career spanning strategic public relations and media relations programs for consumer brands, with experience across earned media, executive thought leadership, product launches and integrated communications.

Leading Earned Media Strategy

As Vice President, Earned Media, Mary will support Ruder Finn's Brand Experience team in developing earned media strategies that connect brands with audiences through relevant and credible storytelling.

Her experience working across consumer brands gives her a broad understanding of how companies can translate campaigns, product launches and executive perspectives into stories that resonate with media and consumers.

Connecting PR With Brand Storytelling

Modern communications increasingly requires PR teams to work across multiple disciplines, combining earned media with executive visibility, product storytelling and broader brand experiences.

Mary's background aligns closely with this approach, having led programs designed to bring brand stories to life through media relations, thought leadership and integrated communications.

Her new role will see her support Ruder Finn's clients as they navigate an increasingly competitive media environment and look for more meaningful ways to build brand visibility.

Joining Ruder Finn's Brand Experience Team

Mary joins a team focused on creating experiences and communications programs that help brands connect with their audiences.

Her focus on earned media adds further depth to the agency's capabilities, particularly for clients looking to strengthen credibility, generate media attention and turn compelling stories into broader brand momentum.

Looking Ahead

As brands compete for attention across an increasingly fragmented media landscape, earned media remains an important component of credible brand building.

Mary's experience across PR, media relations and executive storytelling positions her to help Ruder Finn's clients create stronger narratives and translate them into meaningful media opportunities.

About Ruder Finn

Ruder Finn is a global communications agency providing public relations, strategic communications, brand experience, digital and integrated marketing services to organizations and brands across industries.