MarketsandMarkets Appoints Sandeep Nagpal as Global Chief Marketing Officer

MarketsandMarkets™ has appointed Sandeep Nagpal as Global Chief Marketing Officer, bringing an experienced technology marketing leader into the company as it advances its evolution into a Growth Intelligence business.

Based in Delhi, Sandeep will lead global brand, demand generation, product marketing and communications. His remit includes building a connected marketing organisation that links brand positioning with pipeline creation and supports the company's ambition to bring its Growth Intelligence platform to a wider global audience.

The appointment was announced on 21 October 2026 by MarketsandMarkets, whose Founder and CEO, Sandeep Sugla, said the company was looking for a leader with global marketing experience and an AI-first approach.

Leading Global Marketing and Demand Generation

Sandeep will oversee a broad marketing function spanning brand, demand generation, account-based marketing, product marketing, customer marketing, communications and marketing operations.

The role places marketing at the centre of MarketsandMarkets' next phase of growth, with a focus on connecting market positioning, customer insight and commercial execution. Nagpal is also expected to lead the next phase of the company's brand refresh and expand awareness of its Growth Intelligence platform among global B2B organisations.

In his announcement, Sandeep said his priority would be to help businesses better understand the company's market intelligence capabilities and use them to identify growth opportunities.

From Market Research to Growth Intelligence

MarketsandMarkets is positioning itself beyond traditional market research, bringing together market insight, AI and execution to help B2B organisations identify and capture emerging growth opportunities.

Its offering includes market intelligence, growth consulting and technology platforms designed to help businesses understand changes in markets, customers and competitive environments.

For the marketing organisation, this transition creates a need to communicate not only the value of research but also how the company's intelligence can support business decisions and revenue growth. Sandeep's remit will include taking this positioning to a wider international audience.

A Career Across Global Technology Brands

Sandeep brings more than 25 years of global marketing leadership experience. His career includes roles at Microsoft and Nokia, serving as Vice President of Marketing for APAC at SAP, and working as Senior Vice President and Head of the Global Marketing Center of Excellence at Cvent in India.

Across these roles, he has worked on marketing strategy, brand development and demand generation across regions and business categories.

His experience across technology companies and international markets aligns with MarketsandMarkets' focus on serving B2B organisations seeking to identify emerging markets and translate market intelligence into commercial opportunities.

Sandeep is also the author of Prompt or Perish: Marketing in the Era of Synthetic Thinking, published in 2026, which explores the implications of AI for marketing strategy and execution.

An AI-First Approach to Marketing

AI is an important part of Sandeep's stated approach to marketing. He has argued for integrating AI into how marketing teams think, create and perform, while retaining human judgement and insight.

At MarketsandMarkets, that approach will be relevant to building a connected marketing operation in which data and AI support brand development, demand generation and customer engagement.

The challenge will be to connect these capabilities into a coordinated function that supports commercial goals while communicating the company's Growth Intelligence proposition clearly to global audiences.

Supporting MarketsandMarkets' Next Phase

Sandeep Sugla, Founder and CEO of MarketsandMarkets, said Sandeep brings a combination of full-stack marketing experience, an AI-first mindset and the leadership needed to build a global team.

The appointment comes as the company seeks to strengthen its position as a growth partner for B2B businesses, using market intelligence and AI to help customers identify new opportunities.

For Sandeep, the role brings together global marketing leadership and the task of communicating a broader business proposition. His focus will be on building the marketing organisation, strengthening brand visibility and connecting the company's intelligence capabilities with the growth priorities of its customers.

About MarketsandMarkets™

MarketsandMarkets provides market intelligence, research, advisory and growth consulting services to businesses across industries. The company combines market insights, technology and AI-driven intelligence to help organisations identify emerging opportunities, assess market shifts and support growth strategies.

Source and Credits: MarketsandMarkets announcement