Mariam Slimane Joins Nedap as Vice President of Global Marketing

Nedap has appointed Mariam Slimane as Vice President of Global Marketing, bringing together her experience in B2B SaaS marketing and an early career in retail.

Mariam began her career in retail, working across stores, allocation and planning, e-commerce and eventually digital marketing. Her transition into B2B SaaS led to a decade of experience building and scaling marketing organizations within the technology sector.

Her new role at Nedap brings those two sides of her career together, with Mariam returning to the retail industry from a technology perspective.

Connecting Retail Experience With Technology

As Vice President of Global Marketing, Mariam will help strengthen Nedap's global marketing strategy and communicate the value of its retail technology solutions to customers and the broader market.

Nedap's technology provides retailers with greater visibility into inventory, helping businesses better understand what is happening across their operations and make more informed decisions.

For Mariam, the opportunity has a personal connection, allowing her to apply the technology and marketing experience she developed over the past decade to challenges she encountered firsthand earlier in her career.

Building Nedap's Global Marketing Story

Mariam's background spans retail operations, e-commerce, digital marketing and B2B SaaS, giving her experience across both the customer and technology sides of the retail ecosystem.

At Nedap, she will build on the company's existing marketing efforts while helping communicate its retail technology proposition to a global audience.

Her appointment reflects the growing importance of marketing leaders who can connect technology with practical business challenges and customer needs.

Looking Ahead

Returning to retail after a decade in B2B SaaS gives Mariam an opportunity to approach the industry from a different perspective.

At Nedap, she will help shape the company's global marketing narrative while highlighting how better technology and inventory visibility can help retailers address challenges that have long affected their operations.

About Nedap

Nedap is a technology company that develops solutions designed to help organizations improve performance and solve complex operational challenges. Its retail technology portfolio helps retailers gain greater visibility into inventory and optimize processes across their businesses.