Margaret Adam Elevated to Senior Vice President, Global Partner Marketing at SAP

SAP has elevated Margaret Adam to Senior Vice President, Global Partner Marketing, reinforcing its leadership team as the company continues expanding its global partner ecosystem and customer-focused growth strategy.

Announcing the promotion on LinkedIn, Margaret shared her excitement about leading SAP's Global Partner Marketing organization, highlighting her long-standing passion for building partner ecosystems that drive innovation, business growth, and customer success.

Leading Global Partner Marketing

As Senior Vice President, Global Partner Marketing, Margaret will lead SAP's worldwide partner marketing organization, helping strengthen the company's relationships with partners while supporting global go-to-market initiatives.

Her role will focus on enabling partners to accelerate customer success, expand market reach, and create greater value through collaborative marketing and ecosystem engagement.

Building on a Strong Partner Ecosystem

Margaret reflected on the opportunities she has had since joining SAP, expressing appreciation for the collaboration and trust of colleagues, partners, and leadership throughout her journey.

She also acknowledged the support of Sotis Dramalis, Ada Agrait, Karl Fahrbach, the Marketing and Partner Ecosystem Success leadership teams, and the Global Partner Marketing organization as she steps into her expanded leadership role.

Looking Ahead

As enterprise technology companies increasingly rely on partner-led growth, global partner marketing has become a strategic driver of customer engagement and business expansion.

Margaret's elevation underscores SAP's continued investment in its partner ecosystem and its commitment to delivering innovation and value through strong global partnerships.

About SAP

SAP is a global enterprise software company that provides applications for enterprise resource planning, customer experience, supply chain management, business analytics, and cloud solutions. Through its extensive partner ecosystem, SAP helps organizations accelerate digital transformation and drive business innovation worldwide.