CXO MovesLeadership & Strategy
Luken Aragon Named Chief Marketing Officer at King

Article content
King has announced the promotion of Luken Aragon to Chief Marketing Officer, marking a significant milestone in his journey with one of the world's leading mobile gaming companies.
Having spent years growing and evolving within the organization, Luken steps into the role with a deep understanding of King's culture, players, and portfolio of globally recognized games. Throughout his tenure, he has contributed to the company's marketing initiatives while helping strengthen connections between the King brand and millions of players worldwide.
As Chief Marketing Officer, Luken will lead the company's global marketing strategy, focusing on brand growth, player engagement, and innovative ways to connect audiences with King's gaming experiences. His appointment comes as the company continues to expand its reach and evolve how it engages with players both inside and outside its games.
Reflecting on his promotion, Luken highlighted the impact King has had on his professional journey and expressed excitement about shaping the future alongside the teams that have helped build some of the industry's most successful gaming franchises.
With iconic titles such as Candy Crush and a portfolio enjoyed by millions around the world, King continues to invest in creating engaging entertainment experiences while strengthening its position within the global gaming market.
About King:
King is a leading interactive entertainment company and creator of some of the world's most popular mobile games, including Candy Crush. The company develops engaging gaming experiences enjoyed by millions of players globally and is recognized as a major force in the mobile gaming industry.