Laura Vestal Joins Pacaso as Vice President of Marketing

Pacaso has appointed Laura Vestal as Vice President of Marketing, bringing experienced marketing and brand leadership to the luxury home co-ownership company as it looks to expand awareness of its approach to second-home ownership.

Laura shared the move on LinkedIn, saying she was drawn to Pacaso's model and its broader proposition of helping people spend more time in the places they love while making second-home ownership more accessible and convenient.

Building the Pacaso Brand

As Vice President of Marketing, Laura will help shape Pacaso's marketing strategy, brand positioning and growth initiatives as the company continues expanding its reach.

Pacaso's model combines shared ownership of luxury second homes with a fully managed experience, giving multiple owners access to a professionally managed property without requiring each owner to manage the full responsibilities of a traditional second home.

Laura's mandate will be to help more consumers understand this approach and the value proposition behind modern home ownership.

Bringing Brand and Growth Experience

Laura joins Pacaso following her time at DOOR, where she played a role in the company's transformation from Latch to DOOR.

During that chapter, she worked across brand development, product launches and initiatives designed to establish a stronger foundation for growth. She also highlighted the importance of the teams and agency partners she worked with throughout that transformation.

That experience gives Laura a combination of brand, product and growth marketing experience as she takes on her new mandate at Pacaso.

A New Chapter for Pacaso

Pacaso was co-founded by Austin Allison, who previously founded Dotloop, and Spencer Rascoff, who co-founded and led Zillow before its acquisition of Dotloop.

The company has developed a model around luxury home co-ownership, combining real estate ownership with property management and a technology-enabled ownership experience.

With Laura joining its leadership team, Pacaso is adding marketing leadership as it works to communicate the model to a broader audience and build the next phase of its brand.

Looking Ahead

As consumer expectations around ownership, travel and second homes continue to evolve, Pacaso is positioning co-ownership as an alternative to traditional second-home ownership.

Laura's experience in brand building, product launches and growth will support the company's efforts to strengthen its market position and communicate the value of its model to prospective owners.

About Pacaso

Pacaso is a luxury home co-ownership company that enables people to purchase shares of second homes and access professionally managed properties. The company combines real estate ownership with technology and property management to simplify the second-home ownership experience.