Khatidja Ajania Joins Dentsu as SVP, Commerce & Retail Media Solutions, New Stream Media

Dentsu has appointed Khatidja Ajania as Senior Vice President, Commerce & Retail Media Solutions for New Stream Media, strengthening the company's leadership as brands and retailers continue to invest in commerce media and retail media innovation.

In her new role, Khatidja will help organizations build, scale, and evolve commerce and retail media businesses, drawing on her experience developing media networks and driving strategic growth initiatives.

Bringing Operator Experience to Retail Media

Prior to joining Dentsu, Khatidja played a key role in helping build a media network at United Airlines, giving her first-hand experience from the operator side of the rapidly evolving retail and commerce media ecosystem.

Reflecting on her new role, she noted her passion for building businesses and expressed enthusiasm about applying that operational experience to help retailers and brands create scalable, high-performing commerce media strategies.

Her background provides a unique perspective on the challenges and opportunities organizations face as they seek to monetize digital assets, strengthen customer engagement, and unlock new revenue streams.

Supporting the Growth of Commerce Media

Retail media continues to be one of the fastest-growing segments within digital advertising, as brands increasingly seek measurable, data-driven ways to reach consumers across commerce environments.

As SVP, Commerce & Retail Media Solutions, Khatidja will work closely with the New Stream Media leadership team to help clients develop modern commerce strategies that combine data, media, technology, and customer insights.

Her appointment reinforces Dentsu's commitment to helping organizations navigate the evolving commerce landscape while accelerating growth through innovative retail media solutions.

With commerce media becoming an increasingly important component of marketing and advertising strategies, experienced leaders who understand both the operator and agency perspectives are well positioned to drive meaningful transformation.

Khatidja`s expertise in building media businesses and leading commerce initiatives will support Dentsu's continued efforts to help brands and retailers maximize the value of their commerce ecosystems.

About Dentsu

Dentsu is a global marketing and advertising network that helps brands drive growth through integrated media, customer experience, creative, commerce, and technology solutions. Through its New Stream Media business, Dentsu supports retailers and brands in building and scaling retail media and commerce platforms that deliver measurable business outcomes.