Kelly Greenwalt Joins Propensity as Vice President of Market Strategy

Propensity has appointed Kelly Greenwalt as Vice President of Market Strategy, strengthening its leadership team as the company continues advancing its AI-powered go-to-market orchestration platform.

Sharing the announcement on LinkedIn, Kelly said she was excited to bring more than two decades of experience across marketing and operations to help shape the future of AI-driven marketing execution.

Shaping Market Strategy and Product Vision

As Vice President of Market Strategy, Kelly will work closely with marketers and customers to help define Propensity's product vision and strategic roadmap.

Her role will focus on gathering customer insights and translating them into platform capabilities that enable marketing teams to streamline campaign execution and build more predictable growth engines through AI-powered go-to-market orchestration.

Driving Customer-Centric Innovation

Kelly noted that she was already familiar with Propensity as a customer before joining the company, giving her first-hand experience of the platform's capabilities.

She also expressed her enthusiasm about collaborating with the leadership team and the broader marketing community to help shape the next generation of marketing technology while encouraging ongoing feedback from practitioners.

Looking Ahead

As marketing organizations increasingly adopt AI to improve planning, execution, and campaign performance, platforms that unify go-to-market workflows are becoming a strategic priority.

Kelly's appointment reflects Propensity's continued investment in customer-driven innovation and its commitment to helping marketing teams deliver more efficient, scalable, and data-driven growth.

About Propensity

Propensity is a marketing technology company that develops AI-powered go-to-market orchestration solutions designed to help organizations improve campaign planning, execution, and collaboration. Its platform enables marketing teams to streamline operations, accelerate go-to-market processes, and drive predictable business growth.