CXO MovesLeadership & Strategy
Kbrw Promotes Lucie Saunois to Head of Marketing
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Kbrw has promoted Lucie Saunois to Head of Marketing, marking an important leadership milestone as the company continues expanding its position in the global supply chain execution software market.
The appointment reflects Kbrw's commitment to strengthening its marketing organization as enterprises increasingly invest in digital supply chain technologies, automation, and AI-powered operational execution.
Stepping Into a Broader Leadership Role
Announcing the promotion on LinkedIn, Lucie described the opportunity as both exciting and humbling, reflecting on the growth she has experienced during her time with Kbrw.
Over the past two years, she has led initiatives spanning content marketing, public relations, integrated campaigns, and strategic projects, including the company's messaging refresh. Those experiences, she noted, have prepared her to take on a broader leadership role as Kbrw continues its growth journey.
Lucie also expressed gratitude to Michel Ramis, Philippe Romano, Arnaud Wetzel, Cédric R., and Alexandre Lefrancois for their continued trust, guidance, and mentorship throughout her career at the company.
Supporting Kbrw's Global Growth Ambitions
As Head of Marketing, Lucie will lead Kbrw's marketing strategy and execution, helping strengthen the company's global brand while supporting commercial growth initiatives.
Her focus will include driving integrated marketing programs, refining the company's market positioning, and enabling greater awareness of Kbrw's supply chain execution platform as organizations modernize warehouse, logistics, and fulfillment operations.
The promotion comes at a time when supply chain technology providers are increasingly differentiating through stronger brand positioning, customer engagement, and thought leadership alongside product innovation.
Looking Ahead
Lucie's appointment underscores Kbrw's investment in developing internal leadership as it continues pursuing global expansion.
With experience spanning content, communications, campaigns, and strategic marketing, she is well positioned to help elevate Kbrw's brand and support the company's ambition of becoming a global leader in supply chain execution technology.
About Kbrw
Kbrw is a supply chain execution software company that helps enterprises optimize warehouse operations, logistics, fulfillment, and inventory management through cloud-native technology. Its platform enables organizations to improve operational efficiency while supporting increasingly complex and digital supply chain environments.