Katri Puotiniemi Joins Deputy as Senior Growth Marketing Leader

Katri Puotiniemi has joined Deputy as Senior Growth Marketing Leader, strengthening the company’s focus on scalable lead generation and B2B SaaS growth initiatives.

Sharing the announcement, Katri expressed excitement about joining Deputy’s marketing team and contributing to the company’s mission of improving the world of work, one shift at a time.

In her new role, she will help build and scale Deputy’s lead generation engine, supporting customer acquisition, growth marketing, and demand generation initiatives across the company’s expanding SaaS ecosystem.

Deputy continues strengthening its position within workforce management and employee scheduling technology, helping businesses streamline operations, workforce coordination, shift planning, and employee engagement across industries.

As B2B SaaS organizations increasingly prioritize scalable growth engines, data-driven marketing, and customer lifecycle engagement, growth marketing leadership continues becoming central to revenue acceleration and go-to-market execution.

Katri brings experience across growth marketing, demand generation, digital strategy, and B2B SaaS engagement, supporting organizations in building performance-driven marketing programs and scalable customer acquisition frameworks.

Her appointment reflects the broader market trend of SaaS companies investing heavily in growth-focused marketing leadership as competition intensifies across cloud software and workforce technology sectors.

 

About Deputy:

Deputy provides workforce management and employee scheduling software designed to help businesses manage shifts, time tracking, team communication, compliance, and operational efficiency.