Katie Droogan Joins Sonova Group as Marketing Director – UK & Ireland

Sonova Group has announced the appointment of Katie Droogan as Marketing Director – UK & Ireland, reinforcing its commitment to strengthening marketing excellence and customer engagement across key regional markets.

Katie joins Sonova at an exciting time for the organization as it continues to advance its leadership in hearing care solutions and innovative technologies designed to improve quality of life for people worldwide. In her new role, Katie will oversee marketing strategy and execution across the United Kingdom and Ireland, helping to drive brand growth, customer engagement, and market expansion.

With a strong background in marketing leadership, Katie brings valuable expertise in developing customer-centric campaigns, building brand presence, and supporting business growth initiatives. Her experience positions her well to contribute to Sonova’s ongoing efforts to deliver impactful solutions and meaningful experiences for customers and partners across the region.

Sharing her enthusiasm for the new opportunity, Katie expressed her appreciation for the warm welcome she received from the Sonova team and her excitement about the journey ahead. Her appointment reflects the company’s focus on attracting talented leaders who can help strengthen its market position and support long-term growth objectives.

As consumer expectations continue to evolve and healthcare organizations increasingly embrace digital engagement strategies, marketing leadership plays a critical role in connecting innovative solutions with the people who need them. Katie’s expertise and fresh perspective are expected to contribute significantly to Sonova’s continued success in the UK and Ireland.

The appointment marks an important milestone in Katie’s professional journey and highlights Sonova’s commitment to investing in experienced marketing leaders who can help shape the future of customer engagement and brand development.

About Sonova Group

Sonova Group is a global leader in innovative hearing care solutions. The company develops and delivers advanced hearing aids, cochlear implants, wireless communication products, and digital solutions that help people experience the joy of hearing and improve their quality of life.