Kate Marshall Joins Microsoft as Partner Sales Director, APAC

Kate Marshall has joined Microsoft as Partner Sales Director, APAC, where she will lead partner relationships across the region as part of the company's Channel Partner Sales organization.

Sharing the announcement, Kate reflected on her two-year journey with Zitcha, where she worked closely with retailers and enterprise partners to launch and scale retail media networks. She also expressed enthusiasm about joining Microsoft and contributing to its extensive partner ecosystem across the Asia-Pacific region.

Kate extended special thanks to her new manager, Renee Stopps, as well as the broader Microsoft Advertising team for the warm welcome and support as she begins this new chapter.

Her appointment comes at a time when strategic partnerships are playing an increasingly important role in helping organizations accelerate growth, expand market reach, and deliver greater value to customers. Across the technology sector, partner-led business models continue to evolve as companies invest in stronger ecosystems and collaborative go-to-market strategies.

With experience spanning retail media, enterprise partnerships, and business development, Kate brings valuable expertise to a role that sits at the intersection of technology, collaboration, and growth.

As organizations across APAC continue investing in digital transformation, cloud adoption, advertising innovation, and AI-powered solutions, strong partner relationships remain a key driver of business success and customer outcomes.

Kate's appointment highlights Microsoft's continued focus on strengthening its partner ecosystem while supporting organizations across the region as they navigate evolving technology and business opportunities.

 

About Microsoft:

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