Kantar Appoints Sarah Bolger as Managing Director, New Zealand

Kantar has appointed Sarah Bolger as Managing Director for New Zealand, taking on expanded leadership responsibilities across the company's local business.

Sharing the news on LinkedIn, Sarah described the move as changing shoes rather than changing destinations, reflecting her focus on building on the work already underway while taking greater responsibility for the route ahead.

Leading Kantar New Zealand

In her new role, Sarah will lead Kantar's New Zealand business, working closely with its teams and clients to support continued growth and deliver insights that help brands make better decisions.

She said her immediate focus will be on listening, learning, and working alongside the company's talent to continue making a difference for clients and the brands they serve.

Building on the Journey

Sarah's appointment reflects Kantar's continued focus on experienced leadership across its markets as brands navigate changing consumer behaviour, evolving technology, and increasingly complex market conditions.

Her understanding of the business and its clients will support her as she takes on responsibility for guiding the New Zealand team through its next phase.

Looking Ahead

As Managing Director, Sarah will focus on bringing together Kantar's people, expertise, and client relationships to create meaningful outcomes for brands across New Zealand.

Her emphasis on listening and learning signals a leadership approach focused on understanding the business, its people, and its clients while building on the foundation already in place.

About Kantar

Kantar is a global data, insights, and consulting company that helps organisations understand people, markets, and brands. Its capabilities span consumer research, brand strategy, media effectiveness, and analytics.